Official WhatsApp Business Cloud API Architecture

Drive Revenue and Engagement with WhatsApp on ProfilePilot

Launch high-converting marketing campaigns, process in-chat orders, and manage secure authentications (OTP)—all orchestrated from a single WhatsApp Business Account (WABA).

Talk to Our Team Explore Platform Capabilities

The ProfilePilot Advantage:Zero Downtime

Seamless onboarding with Embedded Signup. Connect your existing business numbers and start messaging immediately.

Meta Tech Provider Validated

POPIA & GDPR Compliant

Direct Branch Order Dispatch

ProfilePilot WABA Hub

Connected business number · Verified

Multi-store

Marketing Commerce OTP Auth

ProfilePilot Verified Broadcast10:14 AM

Weekend Flash Special: Exclusive for loyalty members. Claim your multistore pickup deal today.

Order in WhatsApp Now

Reply STOP to unsubscribe (Auto-OptOut Active)

Customer Order #719210:15 AM

Order routed to Flagship Store queue:
2 items · Payment settled via PayFast in-chat.

Routing: Order Queue ActiveETA: 25 Mins

ProfilePilot Auth APIJust now

Your verification code is: 794-201. Valid for 10 minutes.

WhatsApp Cloud API ReadyMeta Graph

Conversational Infrastructure

WhatsApp Commerce, Marketing & Authentication

R4 500 / month platform SaaS (unlimited seats), plus messaging at Meta's published rates with ProfilePilot handling fee. Meta bills your WABA card; ProfilePilot invoices SaaS and handling fee.

Talk to Us About WhatsApp

Platform SaaS

R4 500/ mo

Unlimited seats for Orders & Marketing on your org WABA. Provisioned by our team today (not self-serve checkout yet).

Who bills what

Meta (WABA card)

Conversation categories at Meta's published market rates — Direct Billing on your WhatsApp Business Account.

ProfilePilot

R4 500 SaaS plus per-message platform handling fee (USD quote, ZAR invoice at FX). Usage under Orders → Usage.

Messaging cost estimator

Estimate combined Meta + ProfilePilot messaging

Uses the versioned Meta USD rate card (October 2026 rates) plus ProfilePilot handling fee as one total, shown in ZAR. Platform SaaS is listed as a monthly subscription below. Save 60-80% on your WhatsApp messaging costs vs competitors.

Show prices in

Loading live FX…

MarketCategoryMessages / month

Estimated messaging total

R10,711.50/ month

≈ R1.0712 per billable message

Platform SaaS (Monthly Subscription)

R4,500/ mo

Unlimited seats for Orders, Marketing, and the shared WABA toolkit. Invoiced by ProfilePilot — not included in the messaging total above.

Meta bills your WABA payment method at their published rates. ProfilePilot invoices platform SaaS plus usage. This estimator combines Meta card + platform handling for planning only.

Talk to us about WhatsApp enablement

WhatsApp Orders

Transactional Commerce

Live catalog, cart checkout, payments, kitchen/queue dispatch, and Utility notifies. Transactional only.

Zero commission on store orders

WhatsApp Marketing

Targeted Broadcasts

Consent-aware campaigns, carousels, and Flow lead/survey capture into Smart Inbox with POPIA/GDPR opt-out.

Automated opt-out compliance built-in

Authentication API

Developer Infrastructure

OTP send/verify API for app login and rewards on the same WABA — separate product flag from Orders.

REST endpoints · shared WABA metering

Commerce enablement is provisioned by our team today. Contact us to add Orders / Marketing; Authentication follows its own cutover checklist after proposal acceptance.

Enterprise Multi-Channel Architecture

Three WhatsApp products

Orchestrate customer acquisition, frictionless sales, and bulletproof security through one verified Meta Business infrastructure.

High-Converting WhatsApp Marketing

Cut through the noise of traditional channels by reaching customers where they already are. ProfilePilot gives you a complete toolkit to manage outbound WhatsApp marketing at scale.

Targeted Campaigns

Send personalized promotional broadcasts, product announcements, and re-engagement flows.

Template Management

Sync and manage Meta-approved marketing and utility templates from WhatsApp Manager.

Built-in Compliance

Fully automated opt-in and STOP handling keeps campaigns compliant with Meta messaging policies.

Campaigns · Templates · InboxMeta Broadcast SLA

Conversational Commerce

Turn engagement directly into revenue. Enable customers to browse, order, and pay without ever leaving the chat environment.

Frictionless Buying

Native catalog sync keeps your inventory updated in realtime.

Operational Flow

Seamlessly route in-chat orders straight to your branch order queue or fulfillment center.

Realtime Store Dispatch

Integrates with branch POS systems and ProfilePilot Order Queue views.

Native Meta Pay & Gateway SyncIn-chat checkout

Secure Authentication (OTP)

Protect your customer journeys with fast, reliable One-Time Passwords delivered directly through WhatsApp.

Developer-Ready

A robust OTP API with ppwa_ keys that plugs into your existing authentication stack.

Global Reach

Reliable delivery with a clear, predictable handling fee for international auth.

// WhatsApp OTP Dispatch
POST /api/v1/whatsapp/auth/otp/send
{"phone": "+2782...", "purpose": "login"}

Live S2S APIAnti-Fraud Safeguard

Unified Feature Comparison

Platform Capabilities at a Glance

Evaluate how ProfilePilot adapts across marketing broadcasts, in-chat commerce, and developer authentications.

Feature	Marketing	Commerce	Authentication
Primary Use Case	Broadcasts, promos, surveys	In-chat browsing and ordering	Account verification, login security
Customer Action	Read, click, reply, opt-in/out	Browse catalog, add to cart, pay	Receive code, input on website/app
ProfilePilot Tools	Campaign builder, Smart Inbox flows	Catalog sync, operational routing	Developer API, key management

All capabilities operate under a single, verified Meta Business Manager (WABA) with unified telemetry.

Single API Endpoint|Consolidated Billing

Target Audience

Who This Is For

Built for scale, ProfilePilot's WhatsApp architecture is the ideal growth engine for multi-location retail, foodservice brands, and agencies managing high-volume client accounts.

Multi location Retail Chains

Centralized WABA broadcast marketing while pinning responses, local store catalogues, and dispatch to individual branches.

Foodservice & Quick Service Brands

Direct in-chat ordering with native catalog sync and automated routing straight to branch prep queues and dispatch.

Agencies & Enterprise Account Teams

Manage dozens of tenant WABAs, template approvals, and multi-brand compliance from a single whitelabelled console.

Built for multi-location scale100% Meta Compliant

Billing Transparency

How Billing Works

Total transparency.

Meta Costs

Direct Settlement

You pay Meta's standard message rates directly via the credit card attached to your WABA.

Zero markup on Meta's official conversation rates, only a small handling fee for operational costs.

ProfilePilot Costs

Simple Monthly Invoice

R4 500 / month platform SaaS (unlimited seats) plus per-message handling fee on marketing, utility, authentication, and service usage — USD quote, ZAR invoice at FX.

Itemized transparently per branch or brand portfolio.

VAT & SARS Tax Compliant InvoicesOpen messaging cost estimator →

Ready to Turn WhatsApp into Your #1 Growth & Conversion Channel?

Connect your existing business phone numbers, activate your store catalog, and launch compliant campaigns in days—not months.

Fast 5-minute Embedded Signup Keep your existing customer numbers Dedicated Solutions Architect