Marketing Campaigns & Attribution

Campaigns that reach the neighbourhood. Attribution that proves the sale.

Build audiences and consent once. Send Email and SMS from ProfilePilot Marketing. Measure paid + organic performance in Insights. Upgrade to pinpoint sales attribution when you need click → CRM/ERP outcome proof.

  • Shared audience & consent
  • Email + SMS in one shell
  • Insights GA4 / Ads / GSC in core
  • POPIA & GDPR compliant
Explore Capabilities
Marketing Console · Multi-Store Broadcast Hub
Store Cluster: Western Cape (18 Locations)
Org-Scoped Consent Active
ProfilePilot Email
ProfilePilot SMS
Audiences (Contacts)
42,400 Verified Opt-Ins
Scheduled Broadcast

Weekend Fresh Market Kickoff: Suburb-Exclusive Perks

Scheduled for Fri 08:30 · 18 Location Variants

Estimated Reach
34,200
Opt-in Proof
100% POPIA
Unsubscribe
1 Click
Insights Core (Included)
Google Ads SpendR18,400
GA4 Active Sessions12,450
GSC Clicks8,920
DIWM+ True Attribution
142

In-store / online conversions pinpoint-linked to UTM / campaign ID

Operational Contrast

The Channel Silo Bleeds Customer Trust and Marketing Budget.
Here is the operational relief.

Fragmented SMS portals, unverified email lists, and disconnected analytics leave multi-location teams guessing what drove storefront footfall. ProfilePilot delivers unified consent, omnichannel broadcast, and closed-loop proof.

Legacy Architecture

The Spreadsheet & Fragmented Tool Chaos

×
  • ×
    Unsynced opt-in lists: Contacts opted out of SMS still receive emails, causing severe POPIA / regulatory exposure.
  • ×
    Separate vendor logins: Marketing teams juggle disparate portals for bulk SMS, newsletter blasts, and location-level promotions.
  • ×
    Vanity open rates without sales proof: Campaigns report opens and clicks, but cannot connect a click to actual ERP/POS checkout outcomes.
  • ×
    Disconnected ad and local traffic: Google Ads and organic Search Console metrics live in separate agency dashboards with no unified local view.
  • ×
    Agency black-box reporting: Franchisees receive delayed PDF summaries weeks after campaign budget has already been spent.
Outcome: Lost ad spend, compliance fines, churned subscribers, and zero verifiable store sales proof.
The ProfilePilot Standard

Unified Consent & Closed-Loop Attribution

✓
  • ✓
    Org-Scoped Contacts & Consent: Single centralized audience directory with timestamped opt-in proof, automated STOP keyword handling, and unified suppression across Email and SMS.
  • ✓
    Single Marketing Shell: Launch localized email announcements and SMS campaigns from one unified console.
  • ✓
    Native Insights Core Measurement: Google Ads, GA4, and Google Search Console blended in real time inside the Insights workspace.
  • ✓
    True Attribution (DIWM+): Direct pinpoint sales attribution linking exact ad clicks, campaign UTMs, and messaging links to CRM or ERP transaction records.
  • ✓
    Vendor-Agnostic Ingestion: Webhook API or CSV/Excel/XML transaction file mapper with visual field matching for frictionless proof.
Outcome: POPIA-safe consent, unified marketing velocity, and click-to-revenue verification.
Enterprise Marketing Capabilities

Capabilities for unified campaigns and verifiable revenue proof

Built for corporate multistore networks and franchise groups that need compliance, deliverability, and executive accountability.

01

Omnichannel Audiences & Consent

Centralized Contacts engine with fine-grained subscription preferences. Automated SMS STOP handling, double opt-in timestamps, and audit-ready POPIA & GDPR proof records across all locations.

POPIA & GDPR Ready · Zero Leakage
02

ProfilePilot Email Campaigns

Self-serve visual campaign builder and modular templates. Dynamic suburb and store tags, multi-location segment slicing, and inbox deliverability hygiene with automated bounce suppression.

Multi location Dynamic Delivery
03

ProfilePilot SMS Campaigns

High-throughput local SMS broadcasts with zero third-party branding. Verified sender IDs, promotional and transactional route compliance, delivery status receipts, and sandbox-to-live onboarding.

Pure Local Sender
04

Insights Core Measurement (Included)

Native connectors for Google Ads, Google Analytics 4, and Google Search Console. Blended overview correlating campaign dispatch windows with paid and organic lift across regional stores.

GA4 + Ads + GSC · Zero Extra Addon
05

True Attribution Engine (DIWM+)

Pinpoint sales attribution connecting the exact customer click or SMS tap to the verified CRM or ERP purchase record. Ingest via secure webhook or visual CSV/Excel/XML file mapper.

Closed-Loop ROI Proof
Omnichannel Marketing

Turn Local Audiences into Loyal Customers

Enterprise-grade Email and instant SMS in the same Marketing shell—localized to the stores that matter, with consent and measurement kept in sync.

ProfilePilot Email

Enterprise-Grade Email: Inbox Placement You Can Trust

Your marketing is only effective if it actually reaches the inbox. Our bulk email engine is built on the world’s most trusted, high-capacity delivery backbone. We manage the technical heavy lifting—authentication, sender reputation, and bounce processing—so your messages land exactly where they belong.

  • Tier-One Deliverability: Built on industry-leading infrastructure designed to bypass spam filters and prioritize primary inbox placement.
  • Hyper-Localized Targeting: Don’t just blast your whole list. Segment audiences by region or specific store locations to send highly relevant, localized offers.
  • Performance Analytics: Track exactly who opened, clicked, and converted with realtime delivery and engagement metrics.
  • Automated Lifecycle Sequences: Set up trigger-based campaigns to welcome new subscribers, recover lost customers, or request reviews post-purchase.
Explore Email Marketing
Email Template Studio with localized store variations across a multi-location campaign
SMS campaign console broadcasting flash promotions to local store audiences
ProfilePilot SMS

Instant SMS Broadcasting: Drive Immediate Foot Traffic

When you need to fill a store today, nothing beats the urgency of a text message. Our SMS gateway provides lightning-fast routing to ensure your time-sensitive promotions are seen instantly.

  • 98% Open Rates: Texts are opened almost immediately—ideal when you need customers in-store today, not tomorrow.
  • Flash Sales & Alerts: Push time-sensitive promotions, stock alerts, and event reminders that cut through inbox clutter.
  • Global Reach, Local Reliability: High-capacity routing built for multi-market retail networks—fast delivery when foot traffic windows are short.
  • Cross-Store Transactional Blasts: Target Store Sets by region or location cohort so the right stores get the right offer at the right time.
The ProfilePilot Advantage

One Unified Dashboard

Stop juggling separate email and SMS portals. Audiences, consent, Email, SMS, and Insights measurement live in one Marketing shell—so local campaigns stay coordinated across every storefront.

See the Marketing Shell
Marketing Shell & Attribution Scorecard

From Audience Segment to Verified Store Checkout

Realtime campaign execution alongside closed-loop Insights performance tracking. Monitor dispatch reliability and revenue attribution without leaving your operational shell.

Marketing Broadcasts Console

Active Estate: 184 Stores

CampaignChannelAudienceSentDeliveryStatus
Easter Weekend PrepEmail18 Locations (28,400)Yesterday 09:0099.4%Complete
Flash Pharmacy RestockSMS4 Coastal Locations (4,250)Today 11:1599.8%Dispatched
Regional Loyalty DayEmail+SMS184 Locations (142,000)Scheduled FriPendingStaged
Realtime synchronization across physical store directories · Org-scoped isolation enforced
Closed-Loop Performance

Insights Attribution Scorecard

DIWM+ True Attribution
  1. 1Combined Media & Broadcast Spend
    R24,800
  2. 2Dispatched Clicks & Taps
    34,120
  3. 3GA4 Local Engagement Sessions
    18,450
  4. 4Attributed CRM / ERP Transactions
    842
R1.42M
Revenue
57.2x
Blended ROAS

Vendor-agnostic ingest: file mapper & webhook · 0 unmatched records · strict org-scoped isolation

100%
Consent-Safe

POPIA & GDPR timestamped opt-in / STOP handling

Email + SMS
Unified Console

Single Marketing shell with zero disparate logins

Core
Insights Included

Google Ads, GA4 & GSC included in core subscription

DIWM+
True Attribution

Pinpoint sales attribution available on DIWM+ tiers

Enterprise Fit

Who relies on ProfilePilot Marketing & Attribution?

Brand custodians and operations leaders who must tie digital spend to tangible store revenue.

Built Specifically For

  • Multi-Store Retail & FMCG Brands: Localized SMS flash alerts and weekly email promotions across 10 to 500+ physical locations.
  • Franchise Networks & Regional Marketers: Brand-compliant templates with location-specific addressing and localized store hours.
  • CMOs & Growth Leaders: Click-to-POS attribution proof instead of vanity open rates and isolated agency metrics.
  • Compliance & Legal Officers: Opt-in audit trails, automated unsubscribe workflows, and tenant data governance under POPIA & GDPR.
Deployment model: multi-tenant enterprise cluster

Not Suited For

  • Cold Spam List Blasters: We prohibit unconsented third-party list scraping or blasting without verified opt-in history.
  • Disconnected Third-Party CRM Resellers: ProfilePilot does not pitch white-label sales CRM pipelines — marketing broadcast and vendor-agnostic attribution only.
  • Single-Store Hobbyist Blogs: Engineered for multi-location corporate compliance, deliverability, and enterprise attribution.
Enforcement: automated consent verification engine
Insights Platform · Editable list prices

Insights pricing

GA4, Google Ads, and Search Console are Insights core. True Attribution is DIWM+. Prices are live from Admin Billing — connecting the Google connectors under Integrations stays free.

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DIY Data Feed

Bypass the dashboard and feed clean, unified marketing data straight into your internal databases (Azure, AWS). We handle the complex API pipelines so your data engineering team doesn't have to.

$199 /month
  • Single API endpoint for all marketing channels
  • Query-ready Google, Meta, and SEO data
  • Direct integration: Azure, AWS, or internal databases
  • Ad-blocker proof lead capture
  • Zero internal maintenance or DevOps overhead
Most Popular

DIWM Workspace

The ultimate single source of truth. Marketing executives get a beautiful, zero-latency dashboard to track Blended CPA, while your internal data team gets full access to the raw API feed.

$399 /month
  • Everything in DIY Data Feed
  • Unified AI Insights dashboard
  • Blended CPA and lead funnel tracking
  • Zero-latency dashboard for marketing executives
  • No-code integration for custom forms (Shopify, Gravity Forms)
  • Pinpoint sales attribution (Link the exact ad click to the CRM record)

DIFM Partner

A fully managed growth engine rolled into your agency retainer. You get the enterprise software, the API, and our performance team actively analyzing your metrics to guide your budget strategy.

$599 /month
  • Everything in DIWM Workspace
  • Strategic Advisory included in retainer
  • Active contextual analysis directly on your live charts
  • Direct access to our Product Architects & Strategists
  • Actionable budget reallocation and ROI briefings

After checkout you land in Insights with shared SSO — no second login. List prices are edited in Admin → Billing → Insights.

Executive Readiness

Ready to Prove Which Campaigns Actually Move the Till?

Let our enterprise solutions team map your consent estate, broadcast shell, and Insights attribution path — including True Attribution on DIWM+.

Zero setup fee Cancel anytime POPIA & GDPR compliant Org-scoped consent & data